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Oggi — 25 Marzo 2019Apple Newsroom

Apple unveils Apple TV+, the new home for the world’s most creative storytellers

di Apple Newsroom
Apple unveils Apple TV+, the new home for the world’s most creative storytellers<br/>Apple’s Original Video Subscription Service in the All-New Apple TV App will Give Users Access to Exclusive Original Shows, Movies and Documentaries<br/>Cupertino, California — Apple today announced Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand. <br/>“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.” <br/>Additionally, Apple debuted the all-new Apple TV app&nbsp;and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app. <br/>Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world. <br/>The new Apple TV app personalizes what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users’ viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.<sup>1</sup> <br/>Additionally, the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store.<br /> <br/><strong>Availability</strong> <br/><ul> <li>Pricing and availability for the Apple TV+&nbsp;video subscription service will be announced later this fall.</li> </ul> <br/><ul> <li>The all-new Apple TV app&nbsp;is coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall.</li> </ul> <br/><ul> <li>Through Family Sharing, users can share Apple TV+ and subscriptions to Apple TV channels.</li> </ul> <br/><ul> <li>The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.</li> </ul> <br/><ul> <li>Later this year, customers with eligible VIZIO, Samsung, LG and Sony smart TVs will be able to effortlessly play videos and other content from their iPhone or iPad directly to their smart TVs with AirPlay 2 support.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Network and streaming app availability may vary by country.<br/>Press Contacts<br/>Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850 <br/>Rita Cooper Lee,Apple,rcooperlee@apple.com,(424) 326-4515<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

Apple introduces Apple Arcade — the world’s first game subscription service for mobile, desktop and the living room

di Apple Newsroom
Apple introduces Apple Arcade — the world’s first game subscription service for mobile, desktop and the living room<br/>Apple Arcade will Feature Brand New, Original Games from Acclaimed Indie Developers, Major Studios and Legendary Creators Hironobu Sakaguchi, Ken Wong and Will Wright<br/>Cupertino, California —&nbsp;Apple today announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. <br/>The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages. <br/>Apple is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more. <br/>“The App Store is the world’s biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade.” <br/>Apple Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service. Rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk. Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required. Every game will be playable offline, and many games will offer support for game controllers. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices. New games will be added to the service on a regular basis. <br/>Apple Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS. Developers interested in being considered for Apple Arcade should visit <a href="https://developer.apple.com/apple-arcade/" target="_blank">developer.apple.com/apple-arcade</a>. <br/>With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. Privacy, security, quality and curation are fundamental to the App Store. Every app must meet and maintain Apple’s strict guidelines to launch and remain on the App Store. For enhanced discoverability, experts create rich editorial content and curated collections of the best apps every day. The App Store is the single best place to explore the world of apps, and is available on iPhone, iPad, Mac, Apple Watch, Apple TV and iMessage. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600<br/>Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160 <br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

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Introducing Apple Card, a new kind of credit card created by Apple

di Apple Newsroom
Introducing Apple Card, a new kind of credit card created by Apple<br/>Built on Simplicity, Transparency and Privacy, and Designed to Help Customers Lead a Healthier Financial Life<br/>Cupertino, California — Apple today announced <a href="https://www.apple.com/apple-card/" target="_blank">Apple Card</a>, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day. <br/>“Apple Card builds on the tremendous success of Apple Pay and delivers new experiences only possible with the power of iPhone,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Apple Card is designed to help customers lead a healthier financial life, which starts with a better understanding of their spending so they can make smarter choices with their money, transparency to help them understand how much it will cost if they want to pay over time and ways to help them pay down their balance.” <br/>A Credit Card Designed for iPhone <br/>Customers can sign up for Apple Card in the Wallet app on their iPhone in minutes and start using it with Apple Pay right away in stores, in apps or online worldwide. Apple Card gives customers easy-to-understand, real-time views of their latest transactions and balance right in Wallet, and Apple Card support is available 24/7 by simply sending a text from Messages. <br/>Easy-to-Understand Spending <br/>Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations. Purchases are automatically totaled and organized by color-coded categories such as Food and Drinks, Shopping and Entertainment. To help customers better understand their spending, Apple Card provides weekly and monthly spending summaries. <br/>Receive Daily Cash <br/>Customers will receive a percentage of every Apple Card purchase amount back as Daily Cash. Unlike other cash back rewards, Daily Cash is added to customers’ Apple Cash card each day and can be used right away for purchases using Apple Pay, to put toward their Apple Card balance or send to friends and family in Messages. Every time customers use Apple Card with Apple Pay, they will receive 2 percent Daily Cash. Customers will also get 3 percent Daily Cash on all purchases made directly with Apple, including at Apple Stores, on the App Store and for Apple services. <br/>No Fees and Lower Interest <br/>There are no fees associated with Apple Card: no annual, late, international or over-the-limit fees. Apple Card’s goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate.<sup>1</sup> <br/>To help customers make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real time. As a way to pay less interest, Apple Card will also suggest paying a bit more every month and offers the flexibility to schedule more frequent payments. <br/>A New Level of Privacy and Security <br/>A unique card number is created on iPhone for Apple Card and stored safely in the device’s Secure Element, a special security chip used by Apple Pay. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for Apple Card means Apple doesn’t know where a customer shopped, what they bought or how much they paid. <br/>Goldman Sachs and Mastercard <br/>Apple is partnering with Goldman Sachs and Mastercard to provide the support of an issuing bank and global payments network. As a newcomer to consumer financial services, Goldman Sachs is creating a different credit card experience centered around the customer, which includes never sharing or selling data to third parties for marketing and advertising. Mastercard will provide cardholders the ability to shop at merchants around the globe. <br/>“Simplicity, transparency and privacy are at the core of our consumer product development philosophy,” said David M. Solomon, chairman and CEO of Goldman Sachs. “We’re thrilled to partner with Apple on Apple Card, which helps customers take control of their financial lives.” <br/>“We are excited to be the global payments network for Apple Card, providing customers with fast and secure transactions around the world,” said Ajay Banga, president and CEO of Mastercard. <br/>A Beautiful Titanium Card <br/>Apple has also designed a titanium Apple Card for shopping at locations where Apple Pay is not accepted yet. With no card number, CVV security code, expiration date or signature on the card, Apple Card is more secure than any other physical credit card. All this information is easily accessible in Wallet to use in apps and on websites. For purchases made with the titanium Apple Card, customers will get 1 percent Daily Cash. <br/><strong>Availability</strong> <br/>US customers can now sign up for the latest news about Apple Card on <a href="https://www.apple.com/apple-card/" target="_blank">apple.com/apple-card</a>. Apple Card will be available to qualified customers in the US this summer. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Late or missed payments will result in additional interest accumulating toward the customer’s balance.<br/>Press Contacts<br/>Hannah Wong,Apple,hannahw@apple.com,(408) 974-7077<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

Apple launches Apple News+, an immersive magazine and news reading experience

di Apple Newsroom
Apple launches Apple News+, an immersive magazine and news reading experience<br/>Subscribers to Enjoy Personalized, Comprehensive Access to Over 300 Publications Within Apple News<br/>Cupertino, California — Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times. <br/>Apple News+ adds an even more expansive collection of high-quality stories to the free experience of Apple News, which is the No. 1 news app and delivers current events coverage from trusted sources.<sup>1</sup> All Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience within the app on iPhone, iPad and Mac, including access to Top Stories, Trending Stories and a personalized feed of articles. <br/>“We’re committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets,” said Lauren Kern, editor-in-chief of Apple News. “We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before.” <br/>Apple News+ subscribers can access current and past issues and individual articles from magazines such as The Atlantic, Better Homes &amp; Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food &amp; Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman’s Day.<sup>2</sup> <br/>In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada’s largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine’s sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media’s TechCrunch.<sup>3</sup> <br/>Apple News+ showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimized for iPhone, iPad and Mac. It makes reading articles even more fun, immersive and convenient. In the Today and News+ tabs, subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalized suggestions that maintain user privacy. <br/>“Apple News+ validates the power of premium content from great and trusted brands, and being a part of it makes good business sense,” said Tom Harty, president and CEO of Meredith. “Apple News+ will be an extremely valuable mass platform to attract new paid subscribers to our titles.” <br/>“At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences,” said Troy Young, president of Hearst Magazines. “Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users.” <br/>“We’re constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day,” said Bob Sauerberg, president and CEO of Condé Nast. “Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect from our brands.” <br/>“We are proud to work with Apple, a company that believes in the profound importance of journalism and journalists,” said Robert Thomson, chief executive of News Corp. “The Wall Street Journal is certainly the most trusted newspaper in the US and its coverage of politics, business, economics, national news and lifestyle issues is nonpareil. We expect through the Apple platform, our journalism will reach and inform many more millions of readers, viewers and listeners around the country and the world.”&nbsp; <br/>“Apple News+ provides a perfect platform for our expanded coverage of news, analysis and opinion,” said Norman Pearlstine, executive editor of Los Angeles Times. “We share a world vision that is informed by our California roots and by our common commitment to innovation and excellence.” <br/><strong>Pricing and Availability</strong> <br/>Apple News+ is available today in the US for <strong>$9.99</strong> a month and in Canada for <strong>$12.99</strong> a month. Customers can sign up for a free one-month trial, and the plan automatically renews after the trial ends. To sign up for Apple News+, customers must update to iOS 12.2 or macOS 10.14.4. Through Family Sharing, up to six family members can share one Apple News+ subscription. Apple News+ will be available in the UK and Australia later this year. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Based on Comscore data in the US and UK.<br> <sup>2</sup> Availability in Apple News Format begins upon service availability.<br> <sup>3</sup> Title availability varies by country. <br/>Press Contacts<br/>Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273<br/>Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850 <br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

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AirPods, the world’s most popular wireless headphones, are getting even better

di Apple Newsroom
AirPods, the world’s most popular wireless headphones, are getting even better<br/>New AirPods Are Powered by the New H1 Chip and Feature 50 Percent More Talk Time, Hands-Free “Hey Siri” and the Option of a Wireless Charging Case<br/>Cupertino, California — Apple today announced new <a href="https://www.apple.com/airpods/" target="_blank">AirPods</a>, the second generation of the world’s most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free &quot;Hey Siri.” AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on <a href="https://www.apple.com" target="_blank">apple.com</a> and the Apple Store app starting today, and in Apple Stores beginning next week. <br/>“AirPods delivered a magical wireless experience and have become one of the most beloved products we’ve ever made. They connect easily with all of your devices, and provide crystal clear sound and intuitive, innovative control of your music and audio,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The world’s best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free ‘Hey Siri’ and the convenience of a new wireless battery case.” <br/>The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. Switching between devices while listening to music on iPhone, Apple Watch or iPad is more seamless than ever with two times faster connect times. For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.”  <br/>The new AirPods come with either the standard charging case or the new Wireless Charging Case. Each case holds additional charges for more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are. The Wireless Charging Case is designed to offer the freedom of wireless charging with Qi-compatible charging solutions. An LED light indicator located on the front of the case conveniently shows the charge status with just a glance. Existing AirPods customers can purchase the standalone Wireless Charging Case. <br/><strong>Pricing and Availability</strong> <br/><ul> <li><a href="https://www.apple.com/airpods/" target="_blank">AirPods</a> with standard charging case will be available for <strong>$159</strong> (US) and are available to order on <a href="https://www.apple.com" target="_blank">apple.com</a> and the Apple Store app starting today, and in&nbsp;Apple Stores starting next week.</li> </ul> <br/><ul> <li>AirPods with Wireless Charging Case will be available for <strong>$199</strong> (US) and are available to order on <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app starting today, and in&nbsp;Apple Stores starting next week.</li> </ul> <br/><ul> <li>Customers can order the standalone Wireless Charging Case for <strong>$79</strong> (US) on <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app starting today, and in&nbsp;Apple Stores starting next week.</li> </ul> <br/><ul> <li>New for AirPods, customers can add a personal engraving to the AirPods with standard charging case and AirPods with Wireless Charging Case for free during checkout on <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246<br/>Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479 <br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

Apple teams with media literacy programs in the US and Europe

di Apple Newsroom
Apple teams with media literacy programs in the US and Europe<br/>New Initiative to Encourage Critical Thinking and Empower Students to be Better Informed<br/>Cupertino, California — Apple today announced a new initiative in support of leading nonprofit organizations in the US and Europe that offer nonpartisan, independent media literacy programs. The News Literacy Project (NLP) and Common Sense in the US and Osservatorio Permanente Giovani-Editori in Italy will each receive support from Apple to advance their efforts in empowering young people with the critical thinking skills necessary in today’s digital age. <br/>“News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organizations on the front lines of this effort,” said Tim Cook, Apple’s CEO. “We’ve been impressed by the important work being done by the News Literacy Project, Common Sense and Osservatorio, empowering young people to be active and engaged citizens.” <br/>“Apple News is committed to presenting quality journalism from trusted sources,” said Lauren Kern, editor-in-chief of Apple News. “We’re thrilled that Apple is supporting these important organizations to train the next generation on how to seek out accurate and reliable information amid an increasingly complicated news landscape.” <br/>“We are grateful for Apple’s commitment to fighting misinformation and sustaining quality journalism,” said Alan C. Miller, founder and CEO of NLP. “NLP is committed to equipping the next generation with the critical thinking skills to discern what news and other information to trust and the tools to become informed and engaged participants in our country’s democracy. We welcome this timely initiative to help achieve our vision of seeing news literacy embedded in the American educational experience.” <br/>“The lack of young people’s news literacy skills is a growing problem for our country. Revelations about the manipulation of news and the resulting impact on society have shed light on both the importance and scale of the issue,” said James P. Steyer, founder and CEO of Common Sense. “We need to help our students not just seek out legitimate news, but also think critically about the broader world of media and ideas. Apple shares in our mission to raise a generation of children who will thrive as learners, leaders and citizens in the digital age, and Common Sense is delighted to be part of this important effort.” <br/>“Our mission is to help young people develop critical thinking skills by comparing different sources of quality information,” said Andrea Ceccherini, founder and CEO of Osservatorio Permanente Giovani-Editori. “At a time when fake news is spreading, we cannot give in to the idea that third-party fact-checking services are the only way to assess the reliability of news sources. We can exercise our own minds, and be masters of our own destiny. Our ambition is to help form more citizens, increasingly opening our society to a culture of civilized debate and confrontation, which is the basis of every healthy democracy.” <br/><strong>The News Literacy Project</strong><br /> The News Literacy Project (NLP), a nonpartisan national education nonprofit, empowers educators to teach middle school and high school students the skills they need to become smart, active consumers of news and other information and engaged, informed participants in our democracy. Since NLP’s signature education platform, the Checkology virtual classroom, was released in May 2016, more than 17,800 educators in all 50 states, the District of Columbia, three US territories and 104 other countries have registered to use it, and more than 124,000 students have benefited from its lessons. Students have told NLP that as a result of what they have learned in Checkology, they are more confident in their ability to discern and create credible information, have a greater appreciation of the role of a free press in a democracy, and are more likely to become civically engaged by voting when eligible to do so or by becoming politically active. NLP’s vision is to see news literacy — a critical life skill — embedded in the American educational experience. <br/><strong>Common Sense</strong><br> Common Sense is the leading nonprofit organization dedicated to helping kids and families thrive in the digital age. Common Sense Education supports K-12 schools with everything educators need to empower the next generation of digital citizens. The organization’s innovative, award-winning Digital Citizenship Curriculum prepares students with lifelong habits and skills, supports teachers with training and recognition, and engages families and communities with helpful tips and tools. To help young people navigate today’s news landscape with sharp and open minds, Common Sense aims to help students not just seek out legitimate news, but also think critically about the broader world of media and ideas. The Common Sense news literacy initiative will provide timely content and resources for parents, educators and teens with the goal of improving news literacy among young people. Common Sense Digital Citizenship Curriculum is taught in more than half the schools in the United States, by more than 700,000 educators. <br/><strong>Osservatorio Permanente Giovani-Editori</strong><br /> Osservatorio Permanente Giovani-Editori is Italy’s leading independent organization in citizenship education focused on media literacy projects. For over 18 years, Osservatorio’s mission has been to help today’s young people become citizens of tomorrow, participate more in our democracy and develop critical thinking that sets them free. Osservatorio operates in education by training high school teachers, who then bring Osservatorio’s media literacy projects into their classrooms with the goal of increasing student curiosity, thirst for knowledge and critical thinking. As students compare different quality news sources, they learn to distinguish between reliable journalism and fake news. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

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